Privacy Policy - fruitam

Effective Date: 26 September 2026
Last Updated: 26 September 2026

At AARAVITEE FOOD PRODUCTS LLP, operating under the brand name Fruitam (“Fruitam”, “we”, “us” or “our”), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share information when you visit or purchase products through thefruitam.com (the “Website”).

By using our Website, you acknowledge the practices described in this Privacy Policy.

1. About Us

Legal Name: AARAVITEE FOOD PRODUCTS LLP
Brand Name: Fruitam
Website: thefruitam.com
Address: 102- Om Shree Gokul Complex, Stadium Road, Ahmedabad, Gujarat, India
Email: thefruitam@gmail.com
Phone/WhatsApp: +91 9712597128

For privacy-related questions or requests, you can contact us using the details above.

2. Information We Collect

We may collect information that you provide directly to us when you use our Website, place an order, contact us or interact with our services.

This may include:

Full name
Mobile number
Email address
Billing address
Shipping/delivery address
Order and purchase details
Product preferences
Information submitted through contact forms
Information provided through WhatsApp
Customer support communications
Other information that you voluntarily provide to us

Automatically Collected Information

When you visit our Website, certain technical information may also be collected automatically, including:

IP address
Browser type
Device type
Operating system
Pages visited
Website interactions
Date and time of visits
Referring website or page
Cookies and similar technologies

3. Payment Information

We use Razorpay to facilitate online payments on our Website.

When you make a payment through Razorpay, information necessary to process the transaction may be processed by Razorpay and relevant payment service providers.

We do not intend to store your complete debit card number, credit card number, UPI PIN, banking password or similar payment authentication credentials on our own servers.

Payment information is handled by the applicable payment service provider according to its own policies and security practices.

You can review Razorpay’s privacy information on its website.

4. How We Use Your Information

We may use your information for the following purposes:

Processing and fulfilling your orders
Processing payments
Arranging delivery of products
Sending order confirmations
Sending shipping and delivery updates
Providing customer support
Responding to enquiries
Processing returns, refunds and complaints
Improving our products and services
Improving our Website and shopping experience
Understanding Website traffic and usage
Detecting and preventing fraud, misuse or security incidents
Maintaining business, accounting and tax records
Complying with applicable legal requirements
Measuring advertising performance
Improving our marketing campaigns
Sending promotional communications where permitted by applicable law and where appropriate consent has been obtained

5. WhatsApp

Fruitam may use WhatsApp for customer support, enquiries and order-related communication.

If you contact us through WhatsApp, we may receive information such as:

Your WhatsApp phone number
Your name/profile information made available to us
Messages you send us
Order-related information
Other information you voluntarily provide

We use this information to respond to your enquiries, provide customer support and assist with orders.

WhatsApp/Meta may independently process information according to its own privacy policies and terms.

6. Google Analytics

We use Google Analytics to understand how visitors use our Website and to improve Website performance and user experience.

Google Analytics may collect information relating to Website visits and interactions, such as:

Device and browser information
Website pages visited
Approximate geographic information
Session information
Website interactions
Other statistical information

We use this information primarily for analytical and statistical purposes.

We do not intentionally configure Google Analytics to collect directly identifying information such as your personal email address or phone number.

7. Meta Pixel

We use Meta Pixel and related Meta Business Tools to measure the effectiveness of our advertising and understand how visitors interact with our Website.

Depending on your interaction with our Website, these tools may collect information such as:

Device and browser information
Pages viewed
Products viewed
Cart actions
Purchase/conversion events
Advertising-related identifiers
Website interaction information

We may use this information to:

Measure advertising performance
Understand Website conversions
Improve our advertising campaigns
Create or measure advertising audiences
Show relevant Fruitam advertisements

Where required by applicable law, we will obtain appropriate consent before using non-essential advertising or marketing technologies.

8. Cookies

Our Website may use cookies and similar technologies.

Cookies may be used for:

Shopping-cart functionality
Website security
Login/session functionality
Remembering preferences
Website performance
Analytics
Advertising and conversion measurement

You may control or delete cookies through your browser settings.

Please note that disabling certain cookies may affect some Website functions, including shopping-cart or checkout functionality.

Where applicable, we may provide a cookie-consent mechanism that allows you to manage your preferences.

9. Sharing of Information

We do not sell your personal information as a standalone product.

However, we may share necessary information with trusted service providers and third parties where required to operate our business, including:

Payment Service Providers

Such as Razorpay, for processing payments and related transactions.

Delivery and Logistics Partners

For delivering your orders. This may require sharing information such as your name, phone number and delivery address.

Website and Technology Providers

For website hosting, maintenance, security and technical support.

Analytics Providers

Such as Google Analytics, to understand Website usage and performance.

Advertising and Marketing Platforms

Such as Meta, for advertising measurement and marketing purposes where permitted.

Customer Support Platforms

Including WhatsApp/Meta services when you communicate with us through those channels.

Government or Legal Authorities

Where disclosure is required by applicable law, regulation, legal process or to protect our legal rights, customers or business.

We aim to share only information that is reasonably necessary for the relevant purpose.

10. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, misuse, alteration, disclosure or destruction.

However, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security of information transmitted to or stored by us.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

We may retain information for longer periods where necessary to:

Complete transactions
Provide customer support
Process returns and refunds
Maintain accounting and tax records
Comply with legal or regulatory requirements
Resolve disputes
Prevent fraud or misuse
Protect our legal rights

When information is no longer required, we may delete, anonymise or otherwise dispose of it in accordance with applicable requirements.

12. Your Privacy Rights

Subject to applicable law, you may have rights relating to your personal information, including:

Requesting information about personal data we process about you
Requesting correction of inaccurate or incomplete information
Requesting deletion of personal information where legally applicable
Withdrawing consent where processing is based on consent
Raising a privacy-related complaint
Requesting information about how your personal data is being processed

Certain information may need to be retained where we are legally required or authorised to do so.

To make a privacy request, contact us:

Email: thefruitam@gmail.com
Phone/WhatsApp: +91 9712597128

We may need to verify your identity before processing certain requests.

13. Marketing Communications

Where permitted by applicable law and where appropriate consent has been obtained, we may contact you regarding:

New products
Special offers
Discounts
Promotions
Fruitam updates
Marketing campaigns

You may request to stop promotional communications at any time by contacting us or using the unsubscribe option provided in the communication, where available.

Please note that you may continue to receive essential transactional communications, such as order confirmations, payment confirmations and delivery updates.

14. Children’s Privacy

Our Website is intended for general consumers.

We do not intentionally seek to collect personal information from children for independent purchasing or account creation.

If you believe that a child has provided personal information to us improperly, please contact us so that we can review the matter and take appropriate action.

15. Third-Party Websites

Our Website may contain links to third-party websites, services or social-media platforms.

We are not responsible for the privacy practices, content or security of third-party websites.

We encourage you to review the privacy policies of third-party websites before providing them with personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

Changes in our business
Changes to our Website
Changes in technology
New services or features
Changes to applicable laws or regulations
Changes to our data-processing practices

Any updated version will be published on this page with a revised “Last Updated” date.

17. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or the handling of your personal information, please contact us.

AARAVITEE FOOD PRODUCTS LLP
Brand: Fruitam
Address: 102- Om Shree Gokul Complex, Stadium Road, Ahmedabad, Gujarat, India
Email: thefruitam@gmail.com
Phone/WhatsApp: +91 9712597128

Privacy & Grievance Contact

AARAVITEE FOOD PRODUCTS LLP
Email: thefruitam@gmail.com
Phone: +91 9712597128